Case study · University of Rijeka · 2023
150th Anniversary — Visual Identity
Visual identity system designed on the occasion of marking the 150th anniversary of the construction of the historic Rijeka-Karlovac and Rijeka-Pivka railways.
- Client
- University of Rijeka
- Year
- 2023
- Scope
- Visual identity, poster design, brand system
Project Overview
Marking a Historic
Connection
The identity captures the dynamics of connection and openness, combining bold typographic outlines with a distinctive mark that abstracts the number "150" into flowing horizontal lines inspired by railway tracks.
Logo system
Identity Mark
Two primary expressions of the logo — one with the commemorative mark integrated alongside the typography of the project, and a simplified version for flexible application across different media.
Poster Design
Typographic Poster
A commemorative A2 poster fully constructed from outline typography. Cascading text blocks create a rhythmic visual cadence echoing a train's motion, while the yellow accent draws focus to the central mark.
Color Palette
Monochrome + Accent
A deliberately restricted palette — absolute black and white for maximum typographic contrast, with a single electric yellow accent evoking a warning color.
Black #000000
White #FFFFFF
Railway Yellow #FAFF00
Typography
Display System
The identity relies on a dual typographic approach — heavy outlines for primary text blocks on the poster and clean, filled shapes for supporting communication.
Outline Display
RIJEKAFilled Display
OPENNESSAccent Display
150Process
Design Approach
Research & Context
In-depth research into the history of Rijeka's railway and its economic, historical, and cultural significance for the region. Understanding the historical context to inform a contemporary visual language.
Mark Development
Abstracting the number "150" into a mark through iterative refinement — flowing horizontal bands that simultaneously evoke railway tracks and the rhythmic waves of the Adriatic coast.
Design System
Building a flexible identity system that functions seamlessly on posters, banners, digital platforms, and exhibition materials while maintaining visual coherence.
Next step
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