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Case study

150th Anniversary — Visual Identity

Marking a Historic
Connection

Visual identity system designed on the occasion of marking the 150th anniversary of the construction of the historic Rijeka-Karlovac and Rijeka-Pivka railways.

The identity captures the dynamics of connection and openness, combining bold typographic outlines with a distinctive mark that abstracts the number "150" into flowing horizontal lines inspired by railway tracks.

Client
University of Rijeka
Year
2023
Scope
Visual identity, poster design, brand system
Full logo — 150th anniversary

Identity Mark

Two primary expressions of the logo — one with the commemorative mark integrated alongside the typography of the project, and a simplified version for flexible application across different media.

Logo on dark background
Logo on light background
Alternative logo on light background
Alternative logo on dark background

Typographic Poster

A commemorative A2 poster fully constructed from outline typography. Cascading text blocks create a rhythmic visual cadence echoing a train's motion, while the yellow accent draws focus to the central mark.

Commemorative poster for the 150th anniversary

The poster layout features stacked outline typography integrated with the ribbon mark. Designed for large-format printing.

A2 — 420 × 594 mm

Monochrome + Accent

A deliberately restricted palette — absolute black and white for maximum typographic contrast, with a single electric yellow accent evoking a warning color.

Black
#000000
White
#FFFFFF
Railway Yellow
#FAFF00

Display System

The identity relies on a dual typographic approach — heavy outlines for primary text blocks on the poster and clean, filled shapes for supporting communication.

Outline Display
RIJEKA
Filled Display
OPENNESS
Accent Display
150

Design Approach

01

Research & Context

In-depth research into the history of Rijeka's railway and its economic, historical, and cultural significance for the region. Understanding the historical context to inform a contemporary visual language.

02

Mark Development

Abstracting the number "150" into a mark through iterative refinement — flowing horizontal bands that simultaneously evoke railway tracks and the rhythmic waves of the Adriatic coast.

03

Design System

Building a flexible identity system that functions seamlessly on posters, banners, digital platforms, and exhibition materials while maintaining visual coherence.

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